Even before most people switched to working from home, the number of remote workers was growing rapidly. Nowadays, there are many easy ways to promote your business from home! Read below for tips on how to market yourself and increase your audience- all while staying on the couch.
1. Have a Virtual Office
Whether your previous workspace is closed or work from home has made you realize that you miss (and need) certain office amenities, consider making the switch to a virtual office! At AdvantEdge Workspaces, being a virtual client means having the support of our team, access to amenities, and a professional address and call forwarding services. No one will know you're still in sweatpants! A virtual office adds an extra layer of professionalism, which overall helps in marketing your business. Click here to learn more about our virtual office packages!
2. Take Advantage of Social Media
Social media is an amazing, free tool that can catapult your business to the next level. You can manage platforms individually, but consider using sites like Hootsuite to coordinate postings across Twitter, Instagram, Facebook, LinkedIn, and more. Delve into popular social media platforms and understand which ones work best for your business, and what type of content you should be posting on each one. For example, Twitter is great for sharing out articles that you’ve been featured in, while Instagram is a better tool for posting pictures or helping followers get to know your work better through Instagram stories. Also, don’t forget to engage with your audience! Like, comment, and respond to people on your pages, and build relationships with other small businesses by doing the same on their content.
3. Work on the Website
Your website is the cornerstone of your digital marketing strategy. During a pandemic, where everything is based on your digital image, there has never been a more important time to wow people with your website, and ensure that it is set up to serve your needs. While working from home, take extra time in your schedule to update all pages, links, and the aesthetics of the site. Consider adding in elements for the time being such as rates, social-distancing friendly offerings, operational updates, and online payment systems. When things go back to in-person, you can simply remove those details, but in the meantime, visitors to your site will find it welcoming to have all the up-to-date information that they need.
4. Have a Digital Strategy
All your hard marketing work will be futile if you don’t have a larger digital strategy. Is your goal to increase awareness? Drive sales? Promote a new offering? These big-picture questions will help shape the type of marketing materials that you put out. Create timelines of individual goals and then backtrack, outlining what marketing tactics will help you achieve them. If you are feeling lost, reach out to a digital marketing freelancer on a site like Upwork. A professional will be able to provide valuable advice and create plans that work for you!
5. Use What You Have
Utilizing your preexisting network is a free way to market your business online. Reach out to past clients or colleagues to provide testimonials on relevant platforms, such as your website, Facebook, Google, or industry-specific search engines. You can also enlist the help of family and friends by asking them to “like” your social media pages engage with content to help boost your place in the algorithm.
With so many channels to use, starting your digital marketing can seem overwhelming! Let AdvantEdge help with our virtual office packages. You’ll get the support you need to free up time and energy to put into marketing. Click below to learn more!