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Build Your Business by Building  Relationships!


productive meetings (26)

Many important facets of your business, from sales to team communication to customer retention, rely on building strong relationships. Whether you are providing exceptional customer service, facilitating a productive meeting or workshop, or hiring a new employee, your ability to create genuine connections will set you and your business apart!

With the advancement of virtual offices and telecommuting, your competition is no longer just those in your local area. Finding the right client or business partner can feel like looking for a needle in a haystack, all the more reason for you to stand out! Here are a few tips for keeping your cool when dealing with clients and maintaining a long-term and fruitful business relationship:

Know your role.

Remember that the client is the expert of their own needs. Make it a priority to ask questions and listen so you understand what they are looking for and how you can help meet their needs. By spending time collecting information, the client feels that they are a part of the process. They have specific needs and your job is to find solutions tailored to those needs. It is also important to approach each client differently. To make sure you don't run the risk of confusing and/or alienating clients, make sure you keep their needs as a focal point. For those clients who do not seem to know it all, guide them along the right path and educate them. Expanding their depth of knowledge will keep them coming back for more.

Maintain communication at all times.

From the moment you take the first phone call or give your first pitch, keep the lines of communication open. Whether it is setting aside time to meet or chat on the phone, it is important to keep the ball rolling. Be sure to practice proper email etiquette and read and respond messages in a timely fashion. Always keep your clients in the loop, nobody wants to cut a check and then not hear from you for days or weeks.

Be organized and define requirements.

Disorganization can be the death of a business and a relationship.  When undertaking a project, it is essential to finalize and reinforce any requirements the client requests. Set reasonable and attainable goals and deadlines for when to meet these particular requirements. This will make you more efficient, and your client happier by lowering the cost of delivery. A job not well done can usually be traced back to the beginning stages when expectations were not well defined. Paperwork isn’t fun, but it has to be done for the sake of clarity and transparency.

Successful client relationships are not just about being nice and friendly no more than they are about solely about producing high quality work. Finding a balance between both sides of the client relationship spectrum is crucial to future success and continued client support. If you aren't giving your clients the service they need rest assured another company will be ready to swoop in and give them what they need. After all, someone has got to do it.

Written by AdvantEdge Staff

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