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How Podcasting Can Elevate Your Business



If we have learned anything over the past few years, it's that the podcast craze is not going anywhere. With millions of podcasts to choose from, there is something for everyone. Sure, podcasting can be for entertainment, news, or storytelling. But this platform can also be the key to taking your business to the next level. Through recording episodes, you can reach new audiences and share a different type of content from what is on traditional social media. If you are ready to elevate your business, you need to start a podcast. Here’s how you can go from recording novice to podcasting pro with AdvantEdge Workspaces: 

1. Plan and Record

At AdvantEdge Workspaces, the mechanics of starting a podcast are taken care of for you. The podcast studio in the Chevy Chase location is an affordable, accessible option for recording podcasts- especially for beginners. The space comes equipped with mics, sound-reducing features to minimize outside noise, and a layout conducive to hosting guests. No need to invest in personal equipment, simply sketch out the episode, show up with your laptop, and start talking!

2. Boost Engagement and Profile 

A podcast is an extension of who you and your business are. Make sure your podcast is cohesive to your existing brand image, from the tone of the episodes to intro songs and cover art. You can use this platform to raise your profile in your industry and city. Strategically promote your podcast with other local businesses, have relevant guests on, and advertise new episodes on social media.

PODCASTThrough guest co-hosts and conducting interviews, you’ll be able to make new relationships with others in your field. Asking someone to appear on your podcast is a great way to meet people who you may not have crossed paths with or reached out to otherwise. 

3. Share New Things 

Podcasting enables you to share different sides of your brand and business. It provides a platform for you to connect with others on a deeper level about industry news, tricks of the trade, your personal journey, and even unrelated subjects. Sharing is how we forge connections, and podcasts are no different. Make sure you mix up topics and intersperse business promotion with interviews or storytime episodes. Try different formats and structures to see what works the best. Discovering your podcasting style takes time, but bringing listeners along on the journey is important to developing an audiance. 

4. Conversion

studio (1)

All of the above benefits of podcasting lead to one thing: conversion. Transforming casual listeners into engaged customers. Taking an elevated presence in your community and turning it into advertising and networking opportunities- the list goes on. Yes, it is fun to sit down and talk into a mic, but this is your business, and you’ll want to see an ROI from your time in the studio. Set your intentions and KPIs before hitting "record" to set yourself up for success- however you define it! 

Ready to record? See how podcasting can elevate your business by heading over to AdvantEdge Workspaces! Let one of your client services coordinators take you around the studio spaces. Click below to learn more. 


Written by Juliana Levinson

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