The podcast industry grows by the day, so why not start your own as well? Podcasts are a great way to connect and network with peers, reach new audiences, and grow your business. Launching one can raise your profile in your industry and provides a platform for discussing more long-form topics. Much like a blog or Instagram account, podcasts are another effective way for you to communicate with others. The best part? It’s incredibly easy to get started! Here are steps you need to take for launching a successful podcast:
1. Pick a Topic
To launch a successful podcast, you first need a theme that others are interested in hearing about. Think about what you are an expert in. The topic could be about your industry, being a small business owner, marketing, working in the DMV area, or even interviews with others. No matter what you choose, it is important that you are committed to the topic and that you will not run out of things to discuss by episode three. Take your time, and even record a few test podcasts to ensure you launch with the right message and theme.
2. Plan Out Your Episodes
So you know what you want to talk about… now what? Plan out the first few episodes (or a “season”) of your podcast before you hit the record button. Create a cohesive sequence that makes sense to the listener. You do not need to have a rigid script, but outlines will go a long way in keeping you on track and providing a framework for the conversation, while still allowing for riffs and spontaneity.
While all you technically need to record a podcast is a computer and a microphone, the quality will likely be low and you may struggle to find listeners if the sound is not up to par. Enter in AdvantEdge Workspaces! The podcast studio in the Chevy Chase location is an affordable, accessible option for recording podcasts- especially for beginners. The space comes equipped with mics, sound-reducing features to minimize outside noise, and a layout conducive to hosting guests. No need to invest in personal equipment, simply show up with your laptop and start talking!
4. Promote Your Pod
With hundreds of thousands of podcasts on platforms like Spotify, Apple Podcasts, and Stitcher, it can be difficult to stand out from the crowd. Incorporate podcast promotion into your regular social media postings. Launch separate accounts on Instagram, Facebook, and Twitter to create a brand identity. Utilize both personal and business channels to promote. To boost numbers, you can also tease giveaways in the episode or feature guests who can also promote out the episode on their social media.
With the podcast studio at AdvantEdge Workspaces, your episodes will up and live before you know it! We provide spaces that make it easy to record and edit. Client service coordinators are also on hand in case any technical issues arise. Could you have the next hit D.C. podcast? Book studio time at AdvantEdge today to find out!