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How to Use Facebook to Your Company's Advantage



Each social media platform serves a different purpose. On Facebook, you have the opportunity to reach new clients and feature various aspects of your business. For many people, Facebook is the original social media channel- in fact, it may be the only channel most businesses are on! While newer platforms have crowded the field, Facebook still reigns as a top platform to leverage for a business. Unsure how to start or how to use a page to it’s fullest potential? Read below for five tips on using Facebook for business like a pro.

1. Produce Thoughtful Posts

Users are constantly bombarded with content, and they can tell when a message seems canned. Tailor each post to be topical and relevant to the imagery, article, or point you are sharing. Mix up your content with photos, quotes, and videos. Your feed should reflect every aspect of the business, from office culture to new products or services.

2. Coordinate The Page

Screen Shot 2019-07-29 at 11.53.28 PM

Your page should send a clear message. Any visitor should easily be able to get a feel for your brand and vibe without even scrolling. Use company fonts and colors to coordinate the cover photo and profile photo. Carry the brand through every element of the page and develope a “signature” style, like starting every post with a symbol or using the same format for each photo.

3. Target The Right Audience

Who is the Facebook page for? Loyal customers, who want to stay updated? Or for potential new business? You cannot truly create a successful Facebook page until you identify what the purpose is. Knowing your audience is key to increasing engagement and getting the most out of the page.

4. Take Events to the Next Level

Screen Shot 2019-07-29 at 11.55.11 PMPosting a fun message about the event with photos is a great way to increase attendance! 

If you’ve been creating Facebook events but seeing a lackluster response, it’s time to step up your game. Sponsor your event to the target demographic, engage attendees in the page with sneak peeks of what to expect, and re-post the event to your feed for further visibility.

5. Amplify

Don’t be afraid to have a social media marketing budget. On Facebook, a little bit of paid media behind an event, promotion, or post can get the right people through your doors. You can target based on location, interests, age, and more. Sponsoring your content on Facebook is a low-risk way to dip into advertising. You can test out the right audiences and see the growth potential!

Now that you have the tools, it is time to turn up the notch on your business page! Facebook is a free platform, so have fun and play around with content and layouts until you find the right fit. Taking the time to introduce your business to the internet properly will benefit you in the long run!

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Written by Juliana Levinson

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