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The Do’s and Don’ts of Content Marketing

01.03.13

Author: Gabrielle Jones

Content is king; and content marketing reigns supreme in the contemporary office. You’ve likely at least toyed with the idea of starting a company blog, but taking the serious step of embarking on a full-fledged content marketing campaign is a time consuming commitment that can have great rewards. With 2013 now here, it’s a great time to make content marketing a priority in your office. Here are a few dos and don’ts to help you get started.

Do's

-Develop a content marketing mission statement

-Seek input on topics from employees not currently involved in the marketing process.

-Create benchmarks to measure your success

-Include dynamic multimedia

-Ensure your content is compatible with smartphones and tablets

Don’ts

-Fail to release new content regularly

-Miss an opportunity to learn to be a better marketer

-Write copy solely for search engine rankings

-Use the wrong medium to convey your message

Written by Trey Jones

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