Author: Gabrielle JonesContent is king; and content marketing reigns supreme in the contemporary office. You’ve likely at least toyed with the idea of starting a company blog, but taking the serious step of embarking on a full-fledged content marketing campaign is a time consuming commitment that can have great rewards. With 2013 now here, it’s a great time to make content marketing a priority in your office. Here are a few dos and don’ts to help you get started.
Do's-Develop a content marketing mission statement
-Seek input on topics from employees not currently involved in the marketing process.
-Create benchmarks to measure your success
-Include dynamic multimedia
-Ensure your content is compatible with smartphones and tablets
Don’ts-Fail to release new content regularly
-Miss an opportunity to learn to be a better marketer
-Write copy solely for search engine rankings
-Use the wrong medium to convey your message