Blogging began as a form of expression, an outlet for the online community to release their frustrations and joy into the universe. Channeling our thoughts and feelings via the written word has long been used to produce a cathartic effect, and blogging began as a public platform to do so. Since its inception, however, blogging has grown into something much bigger. Blogs are no longer merely an expression of thoughts; they now play an important role in business in terms of building, branding and promoting your company.
A YouTube channel can be a powerful marketing tool to leverage for your small business. Video content is appealing to potential customers, and the format provides an opportunity to show different aspects of your company. If you have not yet worked on a business YouTube channel, now is the time to round out your online profile with diverse content that gives you a marketing advantage.
Your logo is the visual representation of your business and its value, so it's imperative that it makes the right statement and evolves with your company. Whether you have a time-tested brand, or are just getting your start-up off the runway, here are some things to consider when reevaluating or creating a logo:
Even before most people switched to working from home, the number of remote workers was growing rapidly. Nowadays, there are many easy ways to promote your business from home! Read below for tips on how to market yourself and increase your audience- all while staying on the couch.
Promotional items and other branded tools are an amazing resource for spreading the word about your business and keeping it at the top of people’s minds. However, selecting the right item is essential- the wrong item can send the wrong message. You’ll want something unique, eye-catching, useful, and brand-right. Below we’ve rounded up some of the top items that can make your business a standout.
Author: Gabrielle JonesContent is king; and content marketing reigns supreme in the contemporary office. You’ve likely at least toyed with the idea of starting a company blog, but taking the serious step of embarking on a full-fledged content marketing campaign is a time consuming commitment that can have great rewards. With 2013 now here, it’s a great time to make content marketing a priority in your office. Here are a few dos and don’ts to help you get started.
Author: Isabelle Leichtman
The beginning of a new year is an optimal time for businesses to reflect on the marketing campaigns utilized the previous year, identify strategies that produced the highest ROI, and tweak (or perhaps remove) the ones that didn’t perform as well. During this process, it is critical for companies to research the projected marketing trends and strategies for the upcoming year and prepare accordingly.
Author: Gabrielle Jones
Whether you take a Coke or Pepsi approach, your logo is the visual representation of your business and its values. It is imperative that it makes the right statement and evolves with your company. With large companies like Wendy’s recently taking the time to reexamine their logos, it’s probably time you did the same. To change or not to change …. regardless of what you ultimately determine is the answer, here are some things to consider when reevaluating or creating a logo:
Author: Isabelle Leichtman
While AdvantEdge has written many blogs giving tips detailing the best ways to use specific marketing tools (such as the social media website Pinterest and company surveys), we have yet to give an overview of all the possibilities for digital marketing that are out there! It’s never too late to start, so here are some suggestions of different ways to use digital advertising to your advantage: