AdvantEdge Workspaces Blog

We are living in an era that seems to produce new technological innovations and inventions nearly every day. Many of these developments have contributed to making our workdays more efficient and enjoyable; here are a few of our favorites!

Promotional items and other branded tools are an amazing resource for spreading the word about your business and keeping it at the top of people’s minds. However, selecting the right item is essential- the wrong item can send the wrong message. You’ll want something unique, eye-catching, useful, and brand-right. Below we’ve rounded up some of the top items that can make your business a standout.

Author: Gabrielle Jones

Author: Isabelle Leichtman 

The beginning of a new year is an optimal time for businesses to reflect on the marketing campaigns utilized the previous year, identify strategies that produced the highest ROI, and tweak (or perhaps remove) the ones that didn’t perform as well. During this process, it is critical for companies to research the projected marketing trends and strategies for the upcoming year and prepare accordingly.

Author: Gabrielle Jones

Whether you take a Coke or Pepsi approach, your logo is the visual representation of your business and its values. It is imperative that it makes the right statement and evolves with your company. With large companies like Wendy’s recently taking the time to reexamine their logos, it’s probably time you did the same. To change or not to change …. regardless of what you ultimately determine is the answer, here are some things to consider when reevaluating or creating a logo:

Author: Isabelle Leichtman

While AdvantEdge has written many blogs giving tips detailing the best ways to use specific marketing tools (such as the social media website Pinterest and company surveys), we have yet to give an overview of all the possibilities for digital marketing that are out there!  It’s never too late to start, so here are some suggestions of different ways to use digital advertising to your advantage:

Inlight of National Pinterest Day on August 6^th, AdvantEdge is compiling this list of tips for how to optimize your Pinterest account.  In the beginning of 2012, Pinterest was the hottest new social networking site on the market and its popularity has only continued to grow.  Many businesses have joined the “pinning craze” and now use it as legitimate social media marketing tool to drive traffic to their websites.  The following are five tips that will grow your Pinterest following and lead to a more robust presence:

Author: Isabelle Leichtman

Welcome to part two of our “How to Make your Website a Success” series! A recent study from the Missouri Institute of Science and Technology found that when viewing a website, it takes two-tenths of a second to form a first impression and about 2.6 seconds for someone to hone in on the area that has the most impact on their first impressions. The following results show which areas people dedicated the most time to viewing:

Author: Isabelle Leichtman

Your business website is one of the most valuable tools for promoting your business and disseminating your information to the public. Having an appealing, efficient, and easily navigable website is critical for potential clients to develop a positive view and understanding of your company and what you offer. 

Public Relations nightmares come in an assortment of shapes and sizes. From something as small as an errant tweet to something along the scale of the Bernie Madoff ponzi scheme, there is no "one size fits all" solution. When it comes to bad press, it's best to prepared for anything.