<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=517642&amp;fmt=gif">

The Age of Digital Marketing

By Trey Jones on 10.01.12

Author: Isabelle Leichtman

While AdvantEdge has written many blogs giving tips detailing the best ways to use specific marketing tools (such as the social media website Pinterest and company surveys), we have yet to give an overview of all the possibilities for digital marketing that are out there!  It’s never too late to start, so here are some suggestions of different ways to use digital advertising to your advantage:

Continue Reading

Attention Businesses: Join the Pinterest Craze Today!

By Trey Jones on 08.09.12

 

Inlight of National Pinterest Day on August 6th, AdvantEdge is compiling this list of tips for how to optimize your Pinterest account.  In the beginning of 2012, Pinterest was the hottest new social networking site on the market and its popularity has only continued to grow.  Many businesses have joined the “pinning craze” and now use it as legitimate social media marketing tool to drive traffic to their websites.  The following are five tips that will grow your Pinterest following and lead to a more robust presence:

Continue Reading

Making the Most of Your Business Website: Part II

By Trey Jones on 06.14.12

Author: Isabelle Leichtman

Welcome to part two of our “How to Make your Website a Success” series! A recent study from the Missouri Institute of Science and Technology found that when viewing a website, it takes two-tenths of a second to form a first impression and about 2.6 seconds for someone to hone in on the area that has the most impact on their first impressions. The following results show which areas people dedicated the most time to viewing:

Continue Reading

Making the Most of Your Business Website: Part I

By Trey Jones on 06.11.12

Author: Isabelle Leichtman

Your business website is one of the most valuable tools for promoting your business and disseminating your information to the public. Having an appealing, efficient, and easily navigable website is critical for potential clients to develop a positive view and understanding of your company and what you offer. 

Continue Reading

Not All publicity is Good Publicity: How to Handle a PR Nightmare

By AdvantEdge Staff on 11.09.11

Public Relations nightmares come in an assortment of shapes and sizes. From something as small as an errant tweet to something along the scale of the Bernie Madoff ponzi scheme, there is no "one size fits all" solution. When it comes to bad press, it's best to prepared for anything.

Continue Reading

The Power of a Company Blog: How Any Business Can Benefit

By AdvantEdge Staff on 11.01.11

Blogging began as a form of expression, an outlet for the online community to release their frustrations and joy into the universe. Channeling our thoughts and feelings via the written word has long been used to produce a cathartic effect, and blogging began as a public platform to do so. Since its inception, however, blogging has grown into something much bigger. Blogs are no longer merely an expression of thoughts; they now play an important role in business in terms of building, branding and promoting your company.

Continue Reading

Lists by Topic

see all

Posts by Topic

see all

Recent Posts