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How to Build an Instagram Community!

By Trey Jones on 01.15.13

Author: Isabelle Leichtman 

According to the social analytics firm, Simply Measured, 40% of tops brands have started to use the Instagram as one of their top marketing strategies. In August 2012 the image-based social media site beat social media site Twitter in having the most daily mobile users, showing its rapidly growing popularity.  While it began as a fun way to share photos with friends and “followers,” it has quickly become a great advertising tool and a way for companies to show a different side of their business. Here are a few ways you can incorporate Instagram into your digital marketing strategy:

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Agents of Social Media

By Trey Jones on 11.19.12

 "After reaching 1 billion messages sent and 4 million users, HootSuite produced an infographic celebrating its user base. HootSuite users are influential, engaged and active across multiple social networks."  AdvantEdge is proud to be a HootSuite user so check out this infographic!

Topics: Social Media
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Attention Businesses: Join the Pinterest Craze Today!

By Trey Jones on 08.09.12

 

Inlight of National Pinterest Day on August 6th, AdvantEdge is compiling this list of tips for how to optimize your Pinterest account.  In the beginning of 2012, Pinterest was the hottest new social networking site on the market and its popularity has only continued to grow.  Many businesses have joined the “pinning craze” and now use it as legitimate social media marketing tool to drive traffic to their websites.  The following are five tips that will grow your Pinterest following and lead to a more robust presence:

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Using Social Media to Your AdvantEdge

By Trey Jones on 02.16.12

Social media has rapidly become one the most effective tools for marketing and advertising your business. Creating a successful social media campaign allows businesses of all kinds to reach consumers on both a national and international level in real-time. Whether you’re using social media for a small business or revamping your current corporate marketing strategies, the most important aspect of social media is implementing a plan. According to Neil Patel of Entrepreneur, one of the biggest social media mistakes is not having a clear strategy. Patel writes that businesses should begin by asking themselves 6 main questions:

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