AdvantEdge Workspaces Blog

Over the past year and a half, the lines between our work lives and home lives have blurred. For many of us, our homes have actually become our full-time offices, even if we were accustomed to doing some amount of teleworking before. Just because you're working harder than ever shouldn't mean that you let your work-life balance fall to the wayside. 

A YouTube channel can be a powerful marketing tool to leverage for your small business. Video content is appealing to potential customers, and the format provides an opportunity to show different aspects of your company. If you have not yet worked on a business YouTube channel, now is the time to round out your online profile with diverse content that gives you a marketing advantage.

Each social media platform serves a different purpose. On Facebook, you have the opportunity to reach new clients and feature various aspects of your business. For many people, Facebook is the original social media channel- in fact, it may be the only channel most businesses are on! While newer platforms have crowded the field, Facebook still reigns as a top platform to leverage for a business. Unsure how to start or how to use a page to it’s fullest potential? Read below for five tips on using Facebook for business like a pro.

A polished and curated Instagram feed can make a huge impact on any business. Being active on Instagram helps build credibility, establish an image, and bring in clients. If the mere thought of logging onto Instagram makes you swear, or if you don’t know how to translate your skills from a personal to a professional setting, then these tips are for you! In six easy steps, you’ll easily take your business Instagram to the next level.

Author: Isabelle Leichtman 

According to the social analytics firm, Simply Measured, 40% of tops brands have started to use the Instagram as one of their top marketing strategies. In August 2012 the image-based social media site beat social media site Twitter in having the most daily mobile users, showing its rapidly growing popularity.  While it began as a fun way to share photos with friends and “followers,” it has quickly become a great advertising tool and a way for companies to show a different side of their business. Here are a few ways you can incorporate Instagram into your digital marketing strategy:

 "After reaching 1 billion messages sent and 4 million users, HootSuite produced an infographic celebrating its user base. HootSuite users are influential, engaged and active across multiple social networks."  AdvantEdge is proud to be a HootSuite user so check out this infographic!

Inlight of National Pinterest Day on August 6^th, AdvantEdge is compiling this list of tips for how to optimize your Pinterest account.  In the beginning of 2012, Pinterest was the hottest new social networking site on the market and its popularity has only continued to grow.  Many businesses have joined the “pinning craze” and now use it as legitimate social media marketing tool to drive traffic to their websites.  The following are five tips that will grow your Pinterest following and lead to a more robust presence: