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Make An Impact With Your Logo!


Your logo is the visual representation of your business and its value, so it's imperative that it makes the right statement and evolves with your company. Whether you have a time-tested brand, or are just getting your start-up off the runway, here are some things to consider when reevaluating or creating a logo:What makes a good logo?

Be memorable! - Above all an unforgettable logo is an effective one.

Keep it simple! - Be concise, you're logo should create a clear vibe or vision surrounding your brand. If a potential customer is confused by your logo, you have the wrong logo. 

Think multi-media! - Your logo must be able to function in print, online, and on t-shirts, hats, tote bags and other gear you may want for your colleagues and customers.

When is it time to update your logo?

It’s been a while. - If it’s been more than ten years since your logo was designed, it’s probably time for a little adjusting.

You’ve Changed. - If your company has expanded, contracted, or changed the scope of what you do over the years, your logo should project that.

It can be streamlined. - Once again simple is usually better, maybe you already have a great logo and a few small tweaks can make it even better.

Remember changing your logo also changes the way people perceive your brand. Branding like business is fluid; and it’s important that your logo and your company are always on the same page. Updating or creating a  logo is not to be taken lightly, but these tips and a little brainstorming are a good place to start.

Written by AdvantEdge Staff

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